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Givaudan Rebrands Divisions

Flavor and Fragrance become 'Taste & Wellbeing' and 'Fragrance & Beauty.'

Givaudan is evolving the name of its Flavor and Fragrance divisions to reflect its expanded product offering to its customers.   With immediate effect the Flavor Division will become Taste & Wellbeing, signaling the expansion of the business into adjacent spaces. The Fragrance Division will become Fragrance & Beauty, signaling the expansion into Beauty.   Louie D’Amico, president Taste & Wellbeing said, “Over the past five years, we have expanded our portfolio in a significant...

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